Privacy policies are commonplace in our lives. They outline how apps, websites and services can collect, use and store our personal information—and according to PEW Research Centre, only about 9% of Americans always read them before they agree. While many of us don’t spend too much time thinking about privacy policies, they are important for us to understand.
A big reason why lots of us don’t read through privacy policies? Many are written in legalese, which is difficult to grasp without a law degree. And unfortunately, lots of companies are intentionally cryptic about the information they collect and what they do with it—so they hope that you don’t take the time to truly understand what’s up.
What information is collected?
Many websites, apps and platforms need to collect various information in order for them to work and provide a service. Data collection in and of itself isn’t necessarily a problem, but unfortunately, some companies collect as much data as possible—not just for their service to function, but so they can use it to turn a profit. At Kinzoo, we challenged ourselves to do the opposite. We only collect what is truly critical for our app to work—and we stopped collecting anything we didn’t need.
How is the information used?
How will your information be shared?
Some companies will also share your info or sell it to third parties for advertising purposes. Bear in mind that your data is like currency—and a lot of tech companies’ business models rely on trading your personal information for profit. At Kinzoo, we’re pursuing an innovative business model that does not rely on your data to make money. We don’t use your information to show you targeted ads and we will never sell it to data brokers. We respect your right to privacy and we believe that you shouldn’t have to sacrifice it when you use a tech platform.
Where is your information stored, and for how long?
When a company collects your information, they need to store it somewhere—and where it’s physically stored can have implications. That’s because each country will have different legislation around privacy rules. Most privacy policies should also indicate how long the company intends to retain your data.
How can you access your information and what rights do you have?
Under GDPR, the European Union has some of the broadest privacy protections for individuals anywhere in the world, including the right to be forgotten. This means that you can ask a company to erase your personal data under certain circumstances. Because Kinzoo is GDPR compliant, every user (even those outside the European Union) has the right to erasure in certain cases.
Who can I contact if I have privacy questions?
Why privacy matters
If you’re looking for a messenger that puts your privacy first, download Kinzoo today!
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