Inside Kinzoo
November 23, 2020

In-app Purchases in Kinzoo: Everything You Need to Know

Big news! Some of your most-loved characters are coming to Kinzoo as exclusive sticker packs. Here is everything you need to know about in-app purchases.

Something new and exciting is coming to Kinzoo. We’re launching our first in-app purchases in the new Kinzoo sticker store! All our users will be able to browse exclusive sticker packs featuring popular animated characters—and grown-ups can buy packs through one-time payments. Here’s everything you need to know about this new feature.

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Why in-app purchases?

Since the beginning, Kinzoo has been a vision-driven company, striving to be the most trusted brand for incorporating technology into our kids’ lives. Our team works every day to build a product and a brand that meets the needs of today’s families. As a group of moms, dads, aunts and uncles, we’re personally invested in creating a product that gives kids the best of technology without exposure to the worst of it. And we’re in this for the long-haul; we want to be around for years to come, developing new ways to help children connect with loved ones, explore their creativity and cultivate new passions.

But building a product that our community loves is only part of the equation. In order to build a sustainable business, we also need to think about our business model. We need to earn revenue in a way that respects our community’s privacy and safety, and helps us achieve our vision. That’s why we’ve spent a long time thinking about how we were going to sustain our business. It’s a big decision because it impacts how we operate and what kinds of products we’ll build. We’ve known from the outset that the way a lot of adult apps generate revenue is not suitable for us. Data capture and targeted advertising—dominant business models in the tech industry—aren’t appropriate for kids’ apps, so we knew we had to do something different. That’s why we’re incorporating a few new features and services that parents and adults can choose to purchase through the app.

Adding value—never taking it away

There will always be a free and robust version of Kinzoo. We’re proud of the product we’ve built and the core features you’ve come to know and love will still be available for free. That won’t change. Our goal for in-app purchases is to offer things that add value to the app—things that parents and kids love enough to purchase. We won’t take away the features and services you already enjoy and put them behind a paywall.

What we earn from in-app purchases will be invested back into the app. Revenue will help us improve Kinzoo for all our users—and push us to develop features and services that promote connection, creativity and cultivation. Launching our first exclusive sticker packs is part of our plan to build a healthy business that can serve families for years to come. If you’re interested in learning more about our business model, check out this article. And if you have any questions or feedback, you can get in contact with our team here. We’re always eager to hear from our community!

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